×
× Close

Dan’s Supermarket / Supervalu

By | Last Modified: November 15, 2017
Dan’s Supermarket (Arrowhead Plaza)

Dan’s Supermarket is a chain of six grocery stores in Bismarck-Mandan that was founded in 1949. At its height, Dan’s owned and operated a total of 11 locations across North Dakota, South Dakota, and Wyoming. Today, the chain has consolidated operations to focus on its local roots.

Interestingly, Dan’s is not named for a real person. Instead, the name stems from the store’s early “Super Dan the Valu Man” marketing campaigns, which featured the namesake cartoon character.

After nearly seven decades of local ownership, SpartanNash acquired Dan’s Supermarket in 2015, ending a long-time relationship with distributor Supervalu.

Early History

Dan’s has its roots back to 1949, when Roy Rockstad & Eugene “Bus” Leary purchased the local Piggly Wiggly at 621 Broadway Avenue and converted it to Bismarck Supervalu.

Bismarck’s Piggly Wiggly had opened in 1934 before being purchased by Willie W. Oliver in 1939. In 1949, Supervalu purchased the Piggly Wiggly locations in Bismarck, Dickinson, and Mandan before reselling the Bismarck store to Rockstad and Leary. The nearby Mandan store was sold to Emily Moos and William Joersz, and also retained the Supervalu name (Bill’s Supervalu).

Dan's Supermarket (North)

Dan’s Supermarket (North)

Rockstad and Leary had been coworkers at National Tea Store, where Rockstad was market manager and Leary the store’s general manager. Prior to purchasing Bismarck’s Piggly Wiggly, Leary had operated his own grocery store, Leary Grocery, for 3 months, upon selling the store.

Mrs. Cleo Berger was its first customer and, later, became the ceremonial first customer at each new store and remodel until Gateway Supervalu opened in 1981.

Expansion and Growth: “Dan’s”

Rockstad and Leary opened a second location at the newly christened Arrowhead Shopping Plaza in 1953. Anchoring Bismarck’s first shopping center, the new location was called “Dan’s” Supervalu to differentiate itself from its downtown location, which continued to operate concurrently until 1970. The name “Dan’s” reflected the company’s marketing of the time, which featured “Super Dan the Valu Man.”

Arrowhead Expansion

In 1960, the original “Dan’s” at Arrowhead Plaza relocated to its present-day space when the mall expanded northward. It was previously located in the space that later housed Ben Franklin until its 2007 closure.

Additional Locations

In 1970, the company opened a south store between Bismarck Civic Center and Kirkwood Plaza, called Kirkwood Supervalu (relocated in 1995). Its original Broadway location closed the following year.

A north location, penned “Century Supervalu,” opened in 1975, occupying the northern section of the Kmart building that was formerly home to Kmart Foods (operated by National Tea). That location was replaced with a 30,000-square foot freestanding store adjacent to Gateway Mall in May 1981. Gateway Supervalu was expanded to 49,000 square feet in 1989.

Arrowhead Remodeled

The Dan’s Supermarket at Arrowhead Plaza completed a $500,000 renovation in 1987, the most recent major face-lift at that location (as of 2017).

“Dan’s Supermarket”

In 1995, at a cost of $5 million, Kirkwood Supervalu was relocated to Dan’s present-day South Washington Street location. Opened on July 4, this new store was the first to utilize the “Supermarket” banner, as opposed to Supervalu. It was also the first location outside of Arrowhead to officially brand as “Dan’s.”

Dan’s purchased land for the store years earlier – in 1987. The project was originally intended to be a joint venture with ShopKo – then owned by Supervalu – who dropped out after Dan’s failed to commit to a construction date. Walmart’s arrival in 1990 triggered a lengthy lawsuit due to a restrictive covenant agreement in place from Dan’s land deal. Read more about this below…

Despite dropping from its name, Supervalu remained the store’s primary distributor.

The South Washington store was revolutionary for the market at the time, not only in size, but amenities. Spanning 65,000 square feet, it was the first local grocer built specifically to house a banking institution. Although, the first bank housed in a local grocer was claimed by then-Econofoods – by one month – through a remodeling effort to house a Bank Center First branch (now American Bank Center).

The new store also featured a gift shop, coffee shop, and bakery with a separate entrance for fast and convenient shopping.

Mandan Store

Dan’s opened its Mandan location opened in March 1999.

State Street Store Replaces Gateway

In 2003, Gateway Supervalu was replaced by the present-day State Street store, which was officially branded “Dan’s Supermarket” to matches its siblings.

Market Extension

In 1980, Dan’s expanded its footprint beyond Bismarck for the first time upon purchasing and converting King’s Supervalu in Dickinson. A second Dickinson location was added in 1982. Both locations were sold to Nash Finch in 2013, who transitioned them to the Family Fare banner.

Dan’s also previously operated locations outside of North Dakota, including stores in South Dakota (Rapid City) and Wyoming (Cheyenne, Sheridan, and Gillette). The Cheyenne store, which opened in 1986 and was expanded in 1991, was sold to Buttrey’s in 1996.

Recent History

Dans Supermarket at Sunrise Town Centre

Dans Supermarket at Sunrise Town Centre

Dan’s remodeled its south store in 2011.

2013 saw three major developments for Dan’s. In April, the company announced expansion plans to anchor a new mixed-use development called Sunrise Town Centre in northeast Bismarck (opened in January 2015). In November, Dan’s sold its two Dickinson stores to SpartanNash Company. Then, in December, Dan’s purchased and converted the Bismarck Central Market store. The purchase excluded Central Market’s Mandan location – formerly Bills Supervalu, which shuttered soon after.

SpartanNash Sale

In April 2015, SpartanNash announced plans to purchase Dan’s Supermarket. While the locations continue to operate under the “Dan’s” banner, they are now serviced by SpartanNash; ending a nearly seventy-year relationship with Supervalu.

The State Street Dan’s was renovated in 2016. Changes included lengthening the aisles, which were previously separated by a center drive aisle, and adding a Caribou Coffee.

Walmart Friction

For roughly twenty years, Dan’s Supermarket neighbored Walmart along South Washington Street. This close proximity of two competing enterprises sparked years of friction, including a legal battle.

Despite opening nearly five years after Wal-Mart, Dan’s purchased its parcel of land two years prior to Wal-Mart – in 1987. Dan’s had opted to wait until improvements were made to Washington Street, including completing the Main Avenue underpass, before constructing a store.

The land purchase included a restrictive covenant agreement that banned any direct competitor from operating on neighboring parcels for 20 years (through 2007). When Walmart proceeded with opening a store, Dan’s enforced the non-competitive clause.

Dan’s was, at first, victorious in their lawsuit against Walmart, but the national retail chain won an appeal in 1994 – one year prior to Dan’s opening – that allowed for the sale of limited grocery merchandise.

Frictions between the two retailers continued when an effort to directly link the properties with a permanent driveway was initiated by Dan’s prior to opening the new store. Without a physical barrier separating the properties, travelers soon created their own paths between the stores, in an effort to bypass busy Washington Street. An agreement was ultimately made in 1997, where Dan’s footed the entire construction bill and fully dropped the covenant restriction in exchange for a permanent connector.

Dan’s Timeline

1949 – Roy Rockstad & Eugene “Bus” Leary convert the former Piggly Wiggly to Bismarck Supervalue

1953 – Arrowhead Plaza location opens

1960 – Larger Arrowhead Plaza location opens

1970 – Kirkwood location opens

1971 – Original Broadway location shutters

1975 – Century location opens at Kmart; “Bus” Leary Retires

1980 – Dan’s purchases and converts existing Dickinson grocery store

1981 – Gateway location replaces Century location

1982 – Second Dickinson location opens

1985 – Roy Rockstad retires; son Terrance takes reigns

1986 – Cheyenne, WY location opens

1987 – Dan’s purchases land along South Washington Street, temporarily preempts construction

1991 – Cheyenne location expands

1993 – Rapid City location opens

1995 – Washington Street location replaces Kirkwood location; Gillette location opens

1996 – Cheyenne location sold to Buttrey’s

1999 – Mandan location opens

1997 – Capital Credit Union opens inside Dan’s Gateway location; Three additional Wyoming locations purchased (in Wright, Gillette, and Sheridan)

2003 – State Street location replaces Gateway location

2011 – Dan’s remodels south store

2013 – Dan’s purchases and converts Bismarck’s Central Market

2015 – Sunrise Town Centre location opens; SpartanNash acquires company

2016 – Dan’s remodels north store

External Link:
www.dansupermarket.com

Location Opening Year
Arrowhead Plaza 1953 (November)
South Bismarck (Kirkwood) 1970 (Replaced in 1995 – now Gold’s Gym)
North Bismarck (Gateway) 1975 (Replaced in 2003 – now Hobby Lobby)
South Washington 1995 (June); Remodeled 2011
Mandan 1999
State Street 2003 (March)
Northwest Bismarck (Central Market) 2013
Northeast Bismarck (Sunrise Town Centre) 2015

Leave a Comment

Your email address will not be published. Required fields are marked *

*