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Remembering Past Retail Favorites: White Mart

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White Mart was an original anchor at Gateway Mall

White Mart was an original anchor when Gateway Mall opened in 1979, but closed in 1986.

White Mart was a regional discount department store chain operated by Jamestown-based White Drug (later Thrifty White). The Bismarck location was an original anchor store at Gateway Mall when the center opened in 1979. White Mart was Bismarck’s second modern-day discount department store, after Kmart in 1971.

Unlike its White Drug counterpart, most White Mart stores did not feature pharmacies (although some did). Both types of stores were often referred to as simply “White’s” in advertisements and in-store signage. The White Mart logo was only a slight variation of the White Drug logo of the era, featured in red (and sometimes orange) rather than White Drug’s green.

White Mart’s Downfall

Shortly after White Drug merged with Brainerd, Minnesota-based Thrifty Drug, the newly formed Thrifty White chose to focus mainly on its drugstore operations and slowly faded out the White Mart concept, largely due to increasing competition from national discount department chains. The Bismarck store was one of the first shedded, closing in 1986 amidst a flooded market containing both Target and Kmart.

As of 1990, there were still eight White Mart stores in operation, in addition to the company’s drugstores. By the end of the decade, however, all remaining White Marts were either closed or rebranded as White Drug or Thrifty White as the company slowly shifted focus entirely on its drugstore operations.

Aftermath

White Drug continues to operate in Downtown Bismarck. Notice the similarities in its logo to the White Mart logo.

White Drug continues to operate in Downtown Bismarck. Notice the similarities in its logo to the White Mart logo.

Following its 1986 closure, the White Mart space at Gateway Mall was soon taken over by Menards, and is now occupied by Hancock Fabrics and PrimeCare Medical Mall. The White Drug located in Downtown Bismarck continues to operate, however had never used the White Mart concept or name. The Mandan store continues to operate under the Thrifty White banner.

Despite its official discontinuation, the name “White Mart” is still sometimes seen in directories and other sources, however these stores are now operated as White Drug or Thrifty White stores. Today, the company operates drugstores in six states.

NOTE: The current Mandan store had opened in March 1990 as a Thrifty White, however since the store was about 5,000 square feet larger than the company’s typical drugstore, the Mandan store featured several departments that were usually only found at White Mart stores, including music and clothing. I have been unable to confirm if an actual “White Mart” ever operated in Mandan.

Related Page: Thrifty White Drug

Endcap Display The Latest Music at White Mart Display Setup Fragrance Display Display Table Interior of Bismarck White Mart, circa 1982 Halloween at White Mart, circa 1982 Hot Boombox Deals at White's Disc film was the hottest thing Endcap Display