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Former Gold Seal Product, Mr. Bubble, Turns 50

Gold Seal Corporate Headquarters Building

Mr. Bubble has been a household name for multiple generations. In fact, the product turns 50 years old this month. For those who might not know, Mr. Bubble was distributed by Bismarck-based Gold Seal Company until its purchase by Airwick Industries in 1986.

Founded in 1942 by Harold Schafer, Gold Seal was one of the most successful privately owned businesses ever based in the state of North Dakota. Harold’s son, former North Dakota Governor and former U.S. Secretary of Agriculture, Ed Schafer, later operated the company from 1978-1985.

Gold Seal first introduced Mr. Bubble in June 1961. Today, Mr. Bubble is distributed by Chaska, MN-based The Village Co.