Deja Moo was a dairy brand introduced in 2000 by Schultz Creamery. It became the principle brand of the company henceforth.
By November 2002, financial difficulties forced the company to close.
The company temporarily reopened in 2005 through a partnership between Odney and Great Plains Dairy Partners, which included resurrecting the Deja Moo brand. Initial plans also called for expanding the brand nationally, however those never came to fruition.
It wasn’t until 2010 that limited Deja Moo distribution resumed, before again ceasing the following year.